This is a stunning full-colour showcase of the most creative and original big format advertising from around the world. Advertising is all around us - from the newspapers we read in the morning to the posters we travel past on our way home from work. But in order to really work, an advert has to have that something special. And what better way to grab your attention than going big, really big! Big Format Advertising is a lavishly illustrated volume that brings together the very best in creative, innovative, and original big format advertising from some of the finest designers and agencies from around the world.