University Press introduces Chinese business culture to foreign businessmen to help them gain a better understanding of Chinese business culture. It assists foreign businessmen in, overcoming the problems in cross-cultural communication from a comparative perspective. It provides some basic Chinese expressions that foreign businessmen need in business activities in China as well as some useful case studies and advice. It presents introductions in English by a presenter, interviews with senior officials of foreign enterprises in China, and some related business scenes. Contents: contradiction handling business meetings and negotiations appreciation to negotiate with answering objections and answering seek consolation and help the body language. Language: Chinese.