Bob Barner's colorful collage illustrations; a bouncy, fun-to-read-aloud text; and bonus information about each breed make this book a playful introduction to man's (and kid's) best friend. SALES HANDLE: Brings this lively, energetic story to a new audience of babies and toddlers with bright, friendly colors and simple, rhyming text. HOW WILL THIS TITLE BE DISTINCTIVE: A unique combination of simple, bouncy text, followed by fun facts about dog breeds, as well as an original approach to an alphabet book. SPEAK TO THE EXISTING TREND/DEFINE CONSUMER: Lap-size board books are gaining popularity, particularly in large trade accounts like Barnes'n Noble. QUANTIFY VALUE: We have experienced price resistence for Bob Barner's hardcover editions - the lap-size board book format and lower price point creates an opportunity for his books to gain traction in the trade market. NOTABLE AUTHORS OR CONTRIBUTORS TO PROJECT: Bob Barner is an eager self-promoter and has a great platform in the educational market. This book will keep him in the minds of consumers in between picture books (a new picture book is in the works for spring 11!). RELEVANT SALES COMPARISONS OR SALES INFO: Many of Bob Barner's backlist titles continue to sell steadily. His books have sold a gross total of more than 300,000 copies!